Dealing with complexity Research in Business Cybernetics


german
Walking along pathways to social sustainability requires new ways of doing business. The art of steersmanship enables this innovative approach.  

Kybernesis - The art of steersmanship

  • As a result of today's raised complexity and uncertainty, enterprises are in need of utilizing their full innovative potential. Going back in history, we find one of the most effective techniques of dealing with complex systems, resulting in high flexibility and the ability to apply interconnected thinking: it is the art of steersmanship, expressed in the term cybernetics.

  • This term originates in the Greek kybernetes, which can be translated as steersman or governor. In fact, cybernetics points out the skill of dealing with complex systems and causal chains, illustrated by the ancient steersman who had to move his ship across the Mediterranean sea.

  • Certainly, sailing across the sea was not an endeavor that could be described by a linear projection; in contrast, the steersman would meet unexpected challenges and trials. In effect, dealing with such a complex situation required acting and reacting according to the situation at hand.

  • In addition, the Apostle St. Paul uses kybernesis in his first letter to the church in Corinth to describe leading or governing under the guidance of the Holy Spirit.

Application to economy

  • Seeing that the cybernetic approach greatly enhances the ability to cope with complexity and uncertainty, this art of steersmanship is also applicable to the economy. Doing so, enterprises move from orienting towards linear projections and detailed plans to using the dynamics of the system they are embedded in, and, thus, become able to react flexibly to unforeseen events.

Social Purpose

  • «Helping Hands Family» is our initiative to help and educate orphans in Uganda, which constitutes the social purpose of Initiative Future.

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The economic initiative
of Initiative Future

LIFE Products Marketing GmbH
Marketing services,
development and production
of Yobeliee


The Social Initiative of
Initiative Future

Helping Hands Family
Association for helping orphans
in Uganda