Need for social sustainability
- Today's economic system is in need of fundamental change. Since economic
success and material wealth became the predominant ideology in our world,
the environment has been badly injured, which resulted in inhuman working
and living conditions for millions of people. There is mounting evidence
that the focus on maximizing profit and the missing integration of social
and ecological issues led to increasing economical and ecological crises.
- Seeing the fading brilliancy of maximizing profit, people are seeking
for pathways to social sustainability. Given that our economic and
social system are closely tied together, the combination of social purpose
and economic activity opens up such an avenue to a viable social system.
In fact, enterprises in which the social purpose represents
the main reason for doing business are already recognized by researchers and policy-makers
for having the potential to solve socio-politic issues.
- In light of the growing interest in promoting social enterprises, Maria-Christina
Fenboeck, executive director of Initiative Future Association, engages
in a research cooperation with the Austrian Chamber of Commerce and the
Vienna University for Economics and Business.
Need for spirit and purpose at work
- Many people lack motivation at work, due to excessive labor and daily
routine without the possibility for personal evolvement. According to a
recent study published by the Austrian Chamber of Commerce, this lack of
spirit and purpose results in high losses for the companies and in personal
frustration for the employees.
- In contrast, our own social enterprise has shown that engaging in an economic
initiative for the purpose of helping other people highly enriches daily
work. This way, joy and motivation come back into people's offices.
more... |
The emblem of Initiative Future Association
derives from the stylistic element of a Gothic Trefoil and symbolizes the
combination of social purpose and economic activity. |
